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Hamleys information

Hamleys is London's leading toy shop, trading since seventeen sixty. This store on Regent Street stocks a wide variety of toys and gifts spread over seven floors, it is the largest toy store in the world.

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Opening Hours
Opening Hours
Mon-Wed 10:00-20:00
Thur-Fri 10:00-21:00
Sat 09:30-20:00
Sun 12:00-18:00

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What did you think of Hamleys?

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Hamleys reviews



By Callum W.

I have a bone to pick with Hamleys. Why is it that the prices are so much more than other toys shops? I have often wondered how they can charge more for items, and I think it is purely down to the central London location. Yes Hamleys is a haven for children and it is a beautiful store but I can’t help but think that they are cashing in on parents guilt!


By Monica G.

This was by far the biggest RIP OFF i have ever seen. Daylight robbery of a young child's fantasy to see Father Christmas. I am in total disbelief by what you receive for £45.Nothing. We managed to get an early morning slot for breakfast with Father Christmas who was late with 'his reindeer owing to the snow'. This was totally understandable. After which when he did arrive he merely sat down on a chair behind my 3.5 yrs old son not saying very much at all? There was another couple with their two children who were thoroughly being entertained by the elves and Father Christmas. I couldnt work out if this was because they had paid more than us? (as in the Charlie and the Chocolate Factory the Rich Father and Son duo had walked in). We were treated very differently indeed. The breakfast? For £45? I could have fed everyone in the room on that budget! It was so poor. A small muffin, a tiny portion of beans, a sausage and a miserly piece of bread (NOT TOAST) cut out in the shape of a tree. Not only was it not fresh but the whole diaster appeared to make airplane food actually look really nice and attractive!? It was disgusting!! What infuriated me more was that I was told by TWO different people on the telephone when booking was that we would have the £45 reedeemable versus toys in the store. In fact they not only lied but what you did receive was a book, felt tip pens, the smallest teddy i wouldnt even pay good money for and a lollipop.To top it off you then paid an additional £15-20 for photos. All in all it cost us over £100 for probably the worst experience to date with any Father Christmas. You would naturally associate Hamley's with being a child's dream come true, when what you received was a nightmare from start to finish with absolutely no soul or meaning in a store as highly regarded as this. I would much rather (having spoken to several other friends with their children) have gone to Harrods for free and received a book!


By Tori J.

Easily the best toy shop in London, Hamleys is capable of turning even the most hard core of adults back into children. Spread across an impressive seven floors, the ranges available here are faultless. From barbie’s to lego, Hamleys has everything a child could want.


By Josh W.

I’d never been in Hamley’s before, but with an hour to kill decided to seek it out and see what all the fuss was about. What first struck me was the sheer size of the store itself! Well over 5 floors of all kinds of children’s toys and games that you could possibly think off! After looking at the store directory I made my way towards the lego section (who doesn’t love lego?!) and perused the shelves, reliving my childhood in the process. Even though Hamley’s had an amazing selection of items, I could quite easily see that they has hiked their prices up compared to other stores due to their amazing location.


By Tanya D.

Considered by many to be the best store shop in the world, it’s difficult not to find a reason why the statement doesn’t ring true. I have been buying toys and gifts from here since I was a child and can’t find fault with the great selection of toys on offer. I recently purchased one of the new batman lego sets for my son and he absolutely loved it, though actually bringing the children in here with me can be a total nightmare as they literally want everything in sight! Spread over 5 floors, this is a toy collectors enthusiasts dream.