Purchased an offer through Time Out some weeks ago (3 slices of pizza plus a drink for £10) and thought I would take advantage of it when I was in the West End one evening recently.Upon entering, my ears were assaulted by the type of music one would expect to hear in Ibiza - and it was as loud as a nightclub (not sure if another customer complained, but over the half hour period I was there, the volume was lowered twice - yet it was still rather loud when I left).When you go in, it is not abundantly clear whether they offer table service. Floor staff are slow in acknowledging customers (it was not busy, only a few tables were occupied) and, as takeaway is also available, people seemed to be queuing up unnecessarily. The 3 slices I tried were Grandma's Pie (garlic, tomato, cheese, olive oil and parsley), Big Daddy (garlic, spinach, artichoke, cheese and onion) and Chicken Parmigiana (cheese, tomato, chicken).Slices are very large (I would say each is just under half the size of a regular pizza) and toppings are generous.However, the pizza base is very dry and airy, lacking crispness. In addition, given all the toppings, you cannot appreciate the base sauces - of which there really should be a greater proportion. Also, the chilli oil is very tame. In my case, only the chicken parmigiana was fresh - the other slices had sat out on display (not too dissimilar to the cafes in Leicester Sq - though, mercifully, indoors!) and were put back into the oven to be heated up.To drink, I was served cider - on crushed ice!As the name indicates, this place serves far more American style than Italian style pizza and the place appears to be aimed squarely at the American tourist market. However, the volume of the stereo means staying long is probably not something most will do.