My 12-year-old son and friend went to see Captain America yesterday. When they got to the theatre, they were told the entire theatre had been declared a Premiere showing and had to pay a higher price. Inside, there were plenty of empty seats in both classes (Club and regular). There is a warning about this on the website (which we didn't look at, as there was no need), but it's not really specific. This looks more like "bait and switch" than anything else, certainly creating a new category of ticketing seems like a rip-off. We live right around the corner, but won't be coming back here again.